Imagine that you’re browsing through Instagram, and you’re watching an influencer post something about a product or cause. It does not look like an advertisement—just like receiving advice from a friend. This is the power of influencer marketing. However, is it really effective for small business entities and NGOs?
As per a recent IBEF report, influencer marketing in India is growing at a fast pace and the market size is projected to reach ₹2,200 crore by 2025. The report also mentions that campaigns through influencers can build brand awareness, boost engagement, and forge stronger customer relationships. But how do small enterprises and NGOs stand to gain from this tactic? Let’s find out.
What is Influencer Marketing?
Influencer marketing is when companies partner with social media influencers to market their services or products. Influencers have a dedicated following who believe what they say. So, when they endorse something, people tend to follow their advice.
Agencies such as UBCM, a best digital marketing agency in Jaipur, assist small enterprises, NGOs, and individuals with effective use of influencer marketing. It’s an affordable way to reach the right people with your message.
Why Should Small Enterprises and NGOs Consider It?
Influencer marketing has a number of benefits for low-budget organizations:
1. Improved Reach with Less Effort:
Conventional marketing is time-consuming and costly. Influencers, on the other hand, already have an existing audience. By collaborating with them, your message is heard by more people in less time.
2. Greater Trust and Credibility:
Customers trust people who like things for real over ads. If your product or mission is promoted by an influencer, then the people who follow him/her will definitely give attention and take action.
3. Economical Marketing:
You do not require a celebrity to impact. Small-influencers with 1,000-100,000 followers are cost-friendly and have usually engaged followers. Thus, marketing with influencers can be done affordably by small organizations and NGOs.
4. Better Engagement and Conversions:
Influencer content doesn’t read as an ad. It’s real and natural, which results in a greater engagement and more opportunities for converting the viewers into customers or supporters.
Is It Cost-Effective for Small Organizations and NGOs?
Absolutely! In contrast to mass advertising, influencer marketing can be cost-effective. For instance, rather than spending money on costly ads, a best digital marketing company in Jaipur such as UBCM pairs businesses with local influencers who are affordable. This way, small brands are able to effectively run campaigns without going over budget.
How to Begin with Influencer Marketing?
1. Establish Your Goals:
Do you desire more sales, brand visibility, or customer support? Set objectives first before approaching influencers.
2. Select the Right Influencer:
Search for influencers with the same values as your brand and target consumers. Small- influencers are affordable for small businesses and NGOs.
3. Approach with a Straightforward Proposal:
Send an open, courteous message stating the reasons why you want to collaborate and how both parties will benefit.
4. Give Creative Control:
Allow influencers to talk about your brand in their own style so that it feels natural and engaging.
5. Measure Your Results:
Monitor likes, shares, site traffic, and conversions. This will tell you what works and help you refine your next campaigns.
Final Thoughts: Is It Worth It?
Influencer marketing is an affordable, efficient method for small companies and NGOs to expand. It’s not simply all about bright and flashy ads—it’s all about establishing actual connections with future consumers.
With proper planning and expert direction from the best digital marketing agency in Jaipur such as UBCM, small brands and NGOs can be powerful without taking an expensive shot.
Boost your brand with influencer marketing! Contact UBCM, the best marketing agency in Jaipur, to get started today.