Are you an entrepreneur in a startup who is struggling to grow your business without breaking the bank? Digital marketing enables you to reach your market without exceeding your budget. If you need digital marketing done or prefer doing it yourself, the right approach can be the difference-maker.
At UBCM, we understand that startups need affordable solutions in order to compete in the market. It is for this reason that we have put together these cost-effective digital marketing strategies to aid you in growing your business.
1. Leverage Social Media for Free Marketing
Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are platforms that are free for anybody to use as a showcase for their goods and services. Make use of differential, entertaining material, polling for customer feedback, and the latest most trending tags to add more visibility.
In case you are willing to contribute a small budget, segmented advertisements might be the ideal solution for your business.
2. Create High-Quality Content
Writing a blog is a mighty weapon for drawing attention to your potential customers. Get out the most popular questions in the industry and answer them in your writing. Also, try to expose problems customers may have and offer them solutions.
When you practice this method, you also increase your website’s search engine optimization which makes your business trustworthy as a validated information source. Just insert into your blog all the related words related to your business, such as “best digital marketing agency” and “top digital marketing company”.
3. Optimize Your Website for SEO
Firstly, the website should be at the top of the list in search engine results, and it should be well optimized in order to be considered by search engines through “good practice” to place “relevant” keywords and phrases.
These are the pointers you can follow if you want to make your site SEO-friendly:
- Key phrases like “top firm to use” and “local digital marketing services” should be relevant to the content of your web page.
- Provide fast load time and mobile compatibility.
- Try getting links from credible sites.
4. Build an Email List for Direct Engagement
One of the advantages of emails is that they are a very cost-effective way of communicating with your customers. Give away a free product, such as an ebook, or if you can, offer a discount in exchange for getting a potential customer’s email. You can use tools such as Mailchimp to send emails automatically and personally.
5. Use Free and Affordable Marketing Tools
Expensive software is not an absolute necessity for digital marketing, a good number of free tools are available, which are quite effective, too. A list of free tools:
- Canva – Create informed content through social media.
- Google Analytics – Monitor the earth’s population’s movement and its resources.
- Hootsuite – Keep track of the information of different social media services all at once.
6. Encourage Customer Reviews and Testimonials
Positive reviews on Google My Business, Facebook, and other platforms can build trust and attract new customers. Ask satisfied clients to leave reviews and share their experiences.
7. Collaborate with Influencers and Other Businesses
Collaborating with small-influencers and companies concerned about your business helps to boost your marketing impact. There are many agreement terms for bloggers and influencers including cases in which they emphasize the brand they are happy to advertise and therefore give the products or services for free and professorship instead of taking money exchange to the company.
8. Host Webinars or Live Q&A Sessions
Going live, using the platforms of Facebook, Instagram, or LinkedIn is a method by which a customer can talk to a company in real time. Give valuable suggestions, solve customer doubts and the sale of your product or service happening as a natural process.
9. Repurpose Content Across Platforms
To promote it to the max, you can use different channels to give new life to a content piece. Transfer the blog content on LinkedIn page or split it into Instagram posts or Twitter threads are few options of the content recycling. This allows you to save time on the one hand, while on the other hand, your audience will be satisfied since they will have something new to read about or think about.
10. Monitor and Adjust Your Strategy
Get the entire picture of what makes your business grow and what is no longer helpful. Get the insights from tools such as Google Analytics and Search Console that are free and use them to measure the effectiveness of online marketing and then accordingly adjust the campaigns.